Social Media Strategy
The research and analysis process will provide us a clearer image of your business and social media opportunities. We will then develop a detailed strategy according to your business needs.
Social Media Marketing
Social media is one of the most effective communication mediums for businesses all over the world. The main social networks where your business should be present on are Facebook, Google+, Instagram, Twitter, Linkedin, Tumblr, Youtube and Pinterest. With over 2 billion active users in 2017, Facebook holds the majority market share, while Youtube comes second with 1.5 billion users. Thus, ignoring this huge channel would be unwise for your business.
The great thing about social media is that you give users the opportunity to interact and identify with your brand. Using the right social media strategy, users on certain platforms can be redirected to your website and converted into customers.
As the old SEO adage affirms that “SEO is king”, the equivalent in the SMM (social media marketing) world would be “Audience engagement is queen.”
WHAT CAN WE DO FOR YOU
SOCIAL MEDIA ADVERTISING
Paid campaigns can provide excellent returns of investment if the right choices are made. We can help you identify the ideal customer through effective targeting and narrowing down via split testing.
CONTENT STRATEGY
Creating an editorial plan with varied and compelling content is an essential step of any social media strategy. We know what works and do just a little bit more to keep your potential customers engaged and active.
WHY MARKET ON SOCIAL MEDIA?
More opportunities
Regardless of the niche you’re active in, odds are that a big part of your potential customers use social media daily. If you want to be a notable player in your niche, your social media presence is important because it shows that people trust you. Every post you make is a new opportunity to send traffic back to your site and get people talking.
Higher ROI
People would rather buy from other people, not other businesses. Your brand becomes more humanized when it interacts with other people on social media and this has a positive effect on ROI. Also, a brand with an impressive social media presence makes people trust you more, thus boosting conversion rates.
Get people talking about your brand
People that follow brands in social media are more loyal to those brands. Encouraging discussion between and with potential or current customers adds to brand trustworthiness. Also, users can provide positive and constructive feedback, which will help you solve the problems with your product or service and improve overall customer satisfaction. User interaction and comment management are important aspects of online reputation management.
The sooner you start, the better
Social media is all about building relationships and growth is usually exponential, because of the people that follow you tell the people they know, who tell others and so on. Also, the time and costs involved in setting up and gaining a decent following is minimal compared to other marketing channels.
THE PROCESS
Overall strategy development
Paid campaigns
Content strategy development
Community management
Evaluation and reporting
Overall strategy development - Social media networks are quite different from one another, and some are better fitted for your business than others. Choosing the right social media networks for your business, determining the behavior and interests of your potential customers and the tactics involved in reaching them constitute the first step of the process.
Paid campaigns – Paid ads in social media are getting more and more popular because of high ROI and immediate results, whether you want to increase engagement, follower base or on-site traffic.
Content strategy development - Social media is about openness and transparency, and encouraging interaction within a community is one of our top priorities in social media.
Community management – A creative and unique content strategy communicates the values and message of the brand., helps form a homogenous community and maintain good reputation.
Evaluation and reporting – The evaluation and reporting processes are done using analytics that measure page engagement, campaign results and steps needed to improve future results.
WHAT DEFINES US
We anticipate digital trends and offer innovative solutions for you to succeed in the online world. Our clients are our partners.
Creativity
We find creative ways to grow your business.
Passion
We love what we do and excel at it.
Flexibility and adaptability
Key factors of business success.
Integrated solutions
We provide integrated marketing and web development solutions.
Efficiency
Attention to detail and efficiency are key values that drive the company forward.
ROI-focused solutions (Investment Recovery Rate)
Implementing agreed solutions and optimizing them to meet the set goals.
Solid Partnerships
Long-term partnerships with clients in our portfolio.
Integrity and transparency
In developing our relationship with the clients.
Results from the first day
Effective marketing solutions that bring remarkable results from day one.
Periodic Performance Reports
Reporting the progress of each project and analyzing the results obtained.
Free Audit
Free auditing sessions to evaluate and optimize marketing strategies.
Over 10 years of international experience
Smart marketing and software solutions for competitive international markets.
Our Results
10+
Years Of Experience
200+
Clients
7.5 MIL€Budget Managed in Online Campaigns
1000+
Digital Campaigns
150+
Customized Websites
What our clients say
"Collaboration with A.I. on Web helped us to grow and be one step ahead of the competition. In recent years, the fashion market has grown considerably, and competition has become more and more fierce. To survive in a growing environment, you must constantly adapt to new trends and use the most appropriate marketing tools and techniques. Read more
Cristina B.
Owner HaineDelight.ro
"We thank you for your collaboration in the past 3 years, in which I found in your company a reliable, IT and online marketing partner, creative and positive thinking and oriented towards continuous development and self-education. We appreciate the flexibility you gave, the ideas and the well thought out solutions. Read more
Laura I.
Antreprenor
"The long-term collaboration with A.I. on the Web is based on developing our portfolio projects, increasing customer numbers and online visibility. From creating and developing websites, designing them and identifying our brands and driving them to top positions in search engines Read more
Radu Georgescu
Director Tehnic – Toda International SRL
"Collaboration with the A.I. Web Team helped us to develop and be one step ahead of the competition. In recent years, the fashion market has grown considerably, and competition has become more and more fierce. To survive in a growing environment, you must constantly adapt to new trends and use the most appropriate marketing tools and techniques. The marketing mix based on Facebook and Google promotion campaigns, affiliate marketing and email marketing strategies, as well as constant site optimization have helped us increase brand awareness and sales, but also strengthen our relationship with our customers. Automating internal processes with customized tools developed by the IT team has optimized the time spent on order management and primary accounting. The A.I. on Web is made up of people involved and passionate, always up-to-date with marketing and IT news and ready to find innovative solutions to achieve the set goals. A.I. on the Web is more than just a service provider, it is a trusted partner, with whom we have consolidated over the last 4 years the Haine Delight brand. Thank you for your dedication."
Cristina B.
Owner HaineDelight.ro
"We are delighted to have been collaborating in the past 3 years, in which we have found a trustworthy IT partner and online marketing creator with a positive thinking and focus on continuous development and self-education. We appreciate your proven flexibility, thoughts and solutions. The results we have gained from our collaboration with your company have exceeded our expectations. In short: "An Ideal Partner for Business"
Laura I.
Antreprenor
"Long-term collaboration with A.I. on the Web is based on developing our portfolio projects, increasing customer numbers and online visibility. From creating and developing websites, designing them and identifying our brands and driving them into top search engine rankings through SEO techniques and content strategies, the projects developed in collaboration with AI on Web helped us always reach our established business goals. We appreciate sustained effort, interest in the latest trends in marketing and IT, and innovative technical solutions to improve conversion and optimize user experience. A.I. on Web has entered our partners, so we think our success is also their success. "
Radu Georgescu
Director Tehnic – Toda International SRL
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